About Us

"Fashion has always been a huge part of my life! To me dressing yourself is a form of self expression and my plan for opening Loft 106 is to bring community and confidence to women of all ages" 

Here at Loft 106 we will have outfits and accessories for absolutely any occasion, day or night! Our focus is to create an easy, comfortable shopping experience offering you a place to find just what you are looking for, from your perfect day cream to your adorable date night outfit to the most luxurious pjs!
We aim to to provide you timeless, high quality, yet affordable pieces to fit your own unique style with various brands we have hand picked just for you.
Shelly welcomes each and everyone of you into her store as if she were welcoming you into her home, she thinks shopping should be anything short of stressful. She is a natural born host and welcomes you not only to browse, shop and be styled for the perfect outfit but when you come into Loft 106 you may also find yourself sipping on a clear drink in the Loft 106 Lounge (more on this soon) !

Shelly and her daughters, Katie & Amanda are so excited to welcome each and everyone of you to Loft 106 Womens' Clothing Store at the Bauer Lofts and look forward to getting to know you and your style!
Coming Spring 2020!!

Meet the Founder!

This is Shelly, the founder and owner of Loft 106! Opening a women’s clothing store was something she has always dreamed of and Shelly is known for taking her dreams and running with them, you will often hear her say “if I don’t do it now I never will” .
Shelly went into a meeting to consider opening up the store of her dreams and her determination, feisty, fun and fashionable personality quickly took over and she returned letting everyone know her dream was coming true !

Not only will you find Shelly always wearing her best outfit on at occasion but she also lives for her family, travel, cooking and a good glass of red wine !

She is an amazing mother and everyone working at her Italian restaurant @casarugauntino will tell you she is a one of a kind boss with her caring and insanely fun personality !

Shelly is so excited to open the doors to her new clothing store in the Bauer Lofts, March 2020! She is looking forward to meeting and dressing all of you ladies and making you feel comfortable and beautiful in the clothes she curated just for YOU! 📸: @leahdelinephotography

Meet Amanda 


Amanda is the eldest daughter of Loft 106, and the Casa Rugantino team. She has a background in Child and Youth counselling, but has found so much love in the hustle and creativity of family business. She has a passion for people, and community, and is fueled by the connections these ventures have brought us. 

In her off time she can usually be found creating something in the kitchen and gathering with her loved friends and family. She loves exploring the out doors with her four-legged best friend. Getting lost in a good book, or tackling a diy project around the house, all while blasting good music. She lives to travel, discover new places, culture and food, and meet new people along the way. 

She is so thrilled to be apart of loft 106, and create a space where we help women stop comparing and start loving themselves and express their truest self through clothing. She can’t wait to see all the amazing things our ladies do when they start showing up every day to life; confident, worthy, and ready to live out all their dreams in our clothing.  


Meet Katie

 Hi! Im Katie!

I am the youngest of the daughters and the face behind Loft 106's social media, thanks to all of my guidance and training from the wonderful @Bonnemedia!

To me fashion and comfort should go hand in hand.. I believe your heels should be as comfortable as your sneakers and your work wear as buttery soft as your PJs! Fashion shouldn't sacrifice comfort and it has been so much fun curating outfits for Loft 106 that are just that for all different ages and sizes! 

I am so proud of my powerhouse mama for following her next dream of opening up Loft 106 and I have had so much fun bonding alongside her, helping get Loft 106 ready for you beautiful Waterloo ladies! The three of us have spent the last few months curating outfits and styles for absolutely every occasion and have styles to offer for SO many different women!

I am looking forward to getting creative with Loft 106 by planning various events, keeping you updated on all things Loft 106 throughout our social media channels, supporting and working with other small businesses in the region and most of all meeting our soon to be Loft 106 ladies from all walks of life!

The doors to Loft 106 are almost open and we welcome you beautiful ladies to our store with open arms!