Collection: Good hYOUman

In 2011, Brett Novek started good hYOUman to honor his late father. His mission was simple: do something that makes you, and those around you, feel good! Today, we do this by creating the most comfortable clothes on the planet, but also by partnering with organizations and individuals who facilitate our mission of giving back and doing good every day.

Our story is about the power of one hYOUman to forever shape the lives of others by inspiring them to live their best day, everyday. Each season we spotlight an amazing good hYOUman’s story on the back of our product hang tags. We are committed to sharing stories like Brett’s so that we may inspire a community of good hYOUman’s all over the world.



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